Movie posters have a long history. Jules Cheret was credited with creating the first movie poster. He created two movie posters in 1890. Movies had become popular by the first decade in the 1900s. In this period, movie posters were standardized to a size of 27" x 42".
In the beginning, movie studios preferred that the actors' names did not appear on posters because this meant they could pay them less. During this early phase of movie history, movie studios began to realize that movie stars are as important as the movies themselves. The movie star was created, and movie posters started featuring actors' names alongside the title of the film. In the 1920s, during the golden age silent films, movie posters were more spectacular and artistic. Movie studios hired accomplished artists to paint the portraits of stars on posters. Morgan Litho Company developed a new printing technique in the late 1920s that sharpened movie posters. The half sheet was introduced in the 1930s, which is also known as the "Golden Age of Movies" by the film industry. Some major movies received more than two different styles. Due to the Depression, movie materials were created at a lower cost, which led to a decrease in quality. War was the main theme in movies during that period. Due to wartime paper shortages, the movie industry reduced advertising costs and used less expensive paper for posters. In the 1970s, movie posters began to use photography. They also used drawing and painting techniques. Movie posters were printed at this time on clay-coated papers, giving them a glossy look. Star Wars and Star Trek were the most popular posters at the time, and many still collect them today. Video store posters were created in the 1980s, when video stores and the mini sheet became popular. Reprints of movie poster are available in stores and online. Movie posters or theater art are sought after by avid poster collectors because of their rarity. The posters are displayed in the theaters, but are then discarded. A commercial poster is another type of movie posters, which are mass-produced and sold directly to the public. Video posters are distributed as advertising material to video rental shops. Cable and TV posters can be used as promotional materials for TV stations to promote their programming. Video posters, cable and TV posters, and theater art are all not made for the general public. These posters are popular with collectors, even though they're not as valuable. Special promotional posters are used to promote both a film and a product. There are also limited editions and special releases, which are only available in small quantities. These are popular with theatre art collectors. Movie posters can also include advance posters, which promote a film well before its release. The Oscar poster is used to announce that a film has won the Academy Award. Combination poster that promotes two films instead of one. Double-sided posters are popular, and feature art on both sides. The artwork is reversed on the other side. You can find featurette poster highlighting cartoons or short films, review posters when a film gets a positive review, serial posters and special distribution posters. The popularity of movie posters led to the need for different sizes of posters 123movies. One sheet is the most common poster size, usually measuring 27" x 42". The two-sheet, or subway, is slightly larger than the one-sheet, but it's not quite twice as large. The 3 sheet measures at 41" by 81". The 6 sheet measures 81" by 81". The 12 sheet is approximately twelve times as large as a one-sheet, and there's also the 24 sheet which measures 246" by 108". The mini sheet is a smaller version of the one-sheet and is available in different sizes. Also, the stock sheet for cartoons and other shorts comes in various sizes. Posters are no different. As with any collectible, the condition plays a major role in determining their value. The value of a movie poster is determined by its demand, rarity and condition. Comic book collectors also use the same grading system for posters: mint (perfect), very good, good and fair. If you are a serious movie poster collector, then you should know how to take care of the art. How to preserve the value of movie posters Never alter the look of a poster. Even if you want to hang the poster on your wall, do not fold, bend or tear it. Never place a movie poster in direct sunlight. UV lights are also harmful. Even on the back, don't write anything on your poster. The back of the poster can be viewed from the opposite side and may reduce the value. Even if you need to fix tears, never put tape on the poster's front. Use acid-free tape from an art supplies shop and tape the poster on the back. If you have expensive movie art, take it to an expert to be restored. Posters can also be professionally restored in the same manner as rare comics. Use thick poster tubes, or bubble envelopes when shipping posters. To store the poster for a long time, place it in a tube or plastic bag and keep in a dry, cool climate. Use an acid-free backing board when framing your poster. Start collecting movie posters now that you have a better understanding of movie posters.
0 Comments
|